Hi! My Name is Erica Neuschafer

From unboxings to campaigns, I help brands win with scroll-stopping content!

Mom of 5 ×

relatable creator

Get in touch

She Won This – CEO

Since launching her startup in 2017, Erica has been a trailblazer in the world of social retail, hosting nightly Facebook Lives to sell clothing and accessories. Through consistency, authenticity, and community, she has built an extraordinary network of women across the country. What began as a business has grown into a sisterhood — with customers who became lifelong friends and a brand that stands for confidence, connection, and style.

LuLaRoe – Top Seller

Erica began her journey with LuLaRoe in 2015, hosting in-home pop-up parties to share the brand’s unique styles. Her business took a groundbreaking turn when she pioneered the idea of live shopping events, setting a trend that spread nationwide. Her innovative approach earned her a place among LuLaRoe’s Top 100 Retailers and led her to build and mentor a team of over 1,500 sellers across the country.

TwinsTwice – YouTube

Twins Twice began as a daily YouTube journey when Erica and her husband decided to document their real, chaotic, and love-filled life raising two sets of twins—five kids total. What started as a simple family vlog quickly became something more, as their honest and relatable content resonated with thousands. Along the way, Twins Twice was featured by ESPN, Dancember, St. Jude, and other life-changing organizations. By showing the highs, lows, and everything in between, the channel naturally built a community of loyal viewers who found both laughter and comfort in the everyday moments.

TikTok – Content Creator

Twins Twice Mom on TikTok delivers a blend of comedy, real-life chaos, and a dash of true crime—all wrapped in a “girls’ girls” energy that keeps it fun and relatable. Erica’s unique voice and unfiltered humor have built a loyal and growing following. Viewers come for the laughs but stay for the honesty, connection, and content that feels like chatting with your funniest friend.

Some Word About Erica Neuschafer

more about me

Hey! I’m a mom of 5 and UGC creator helping
brands connect with everyday buyers through
authentic, scroll-stopping content. I focus on
lifestyle, wellness, and relatable mom-life
videos that build trust and boost conversions.

Email:

TwinsTwiceReviews@gmail.com

Phone:

Email Please

Location:

Nipomo, CA

16

Years of experience

Recent Blog

Posts are based on Youtube Vlogs and Reviews

  • Becoming Santa: A Christmas to Remember

    “Don’t wait for perfect moments. Make the moment perfect for your kids — even if you have to wear a Santa beard to do it.” Christmas means a lot to me — not just the gifts and lights, but the feeling.As a dad, I’ve always wanted to create that spark of magic my kids will…

  • Life Update: Waiting on Our Second Set of Twins

    Hi everyone — it’s Weston here!Before we dive into the big news, I first want to say thank you for being patient with us this year. It’s been a while since our last video, and I owe you an update on everything that’s been going on behind the scenes. Life has been a lot. Beautiful,…

  • We’re Having TWINS… Again!

    When we started this vlog — Perfect Timing — we had no idea what was really in store for our family. The timing of our life events has always been in God’s hands, and this surprise is truly the icing on the cake.TWO sets of twins?! Yes… you read that right. God really does have…

  • Postpartum Depression: Let’s Be Real About Postpartum Realities

    Erica from Twins Twice opens up about postpartum depression, anxiety, and the pressure of being a young mom. A raw, real conversation about baby blues, judgment, and learning that it’s okay not to be okay.

  • BIRTH VIDEO: Welcome Mylee Elizabeth

    This is the birth of Mylee Elizabeth, born October 23, 2008 — weighing 7 pounds 11 ounces and measuring 21 inches long.Her delivery took place at Sierra Vista Regional Medical Center in San Luis Obispo, California. This was the day our story as parents began — the moment that changed everything. Please follow our journey…

  • 🍼 Twins Twice: Our First YouTube Channel Introduction

    Before Twins Twice went viral, there was Perfect Timing — the Neuschafer family’s very first YouTube introduction. Meet Erica, Weston, and their kids as they start sharing the honest, unfiltered story of parenting two sets of twins.